Park Sports Our Story

Park Sports

Our Story

Who we Are

Having previously traded for over 25 years as a privately owned company, called Will to Win Ltd., we recently rebranded as Parks Sports and are now an employee owned trust (EOT).

In return for operating the sports facilities at Hyde Park, The Regent's Park and Greenwich Park, a significant proportion of our annual income is shared with The Royal Parks, to help them care for London's parkland.

The parks are owned by the Crown, with their responsibility resting with the Secretary of State for Digital, Culture, Media and Sport.

We also operate leisure and sports facilities in Chiswick, on behalf of Hounslow Borough Council, and at Lammas and Pitshanger Parks on behalf of Ealing Borough Council.

We are Park Sports. We love to play in nature’s playground.

Our Vision, Mission & Values

  • Our vision is to bring communities together through Park Sports.
  • Our mission is to increase engagement and enhance social opportunities through sport and leisure in parks.

One of London’s best-kept secrets is its beautiful parklands. We make sure that the leisure and sporting facilities within these wonderful green spaces are maintained to a high standard, well-equipped, and remain accessible to everyone.

We provide our local communities with the very best in sports coaching programmes as well as a friendly and welcoming social environment.

We even have café spaces in which you can catch up with friends, take a moment to relax after a match or simply have a cup of coffee and watch the world go by; our versatile facilities have everything you need to recharge your sense of well-being.

We are a fun, professional, diverse and inclusive brand with a passion for customer service and excellence.

Customer & Community

Delivering excellent customer service and building community.

Park Sports Our Story Values Welcoming

Respect

Understanding and respecting our customers and colleagues.

Park Sports Our Story Social and Informal

Inclusivity

Offering accessible 'pay & play’ facilities, to be enjoyed by all.

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Park Sports Our Story Values Inclusive and Diverse

Honesty & Integrity

Ensuring transparency and integrity in all our actions.

Park Sports Our Story Community Focused

Sustainability

Encouraging environmental responsibility and reducing the impact of our operations.

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The Royal Parks Hyde Park 27

Insights from our Team

We greet our customers with a smile. We are on-hand to assist, instruct and provide a fun, safe and social environment in which to enjoy playing sport.

Our facilities offer Londoners a social hub in a casual, contemporary and informal setting. Say goodbye to stuffy traditions, we take a modern approach to sports.

We value everyone equally; when we say everyone, we mean everyone. Our facilities are available and accessible to all people from all walks of life – our customer base reflects this.

We exist to serve our local communities and are driven to bringing them together for the good of their general health and well- being. A healthy community is a happy community.

We provide a quick and simple online booking process; a friendly and efficient service welcomes you to our sports venues and cafés, and high-quality sports coaching is available.

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Frequently Asked Questions

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Job Vacancies

Do you have what it takes? We're actively looking for new members and independent coaches to join our well-established venue teams. Job Vacancies | Coaching Roles