Privacy Policy
Keeping Your Information Secure
The privacy and security of your personal information is important, and we are committed to protecting your personal data. The following privacy policy explains how and why we collect, use, and protect your personal data so you can be confident about giving us your information. Please check back for updates regularly.
For Your Peace of Mind
Park Sports Limited, trading as ‘Park Sports’ is a company registered in England and Wales with company number 02645191 with registered office of Studio BM1S.05 10 Barley Mow Passage, London W4 4PH. Park Sports understands that your privacy is important to you and that you care about how your personal data is used and shared by Park Sports. Park Sports is committed to respecting and protecting your privacy. This Privacy Policy (the “Policy”) provides you with an overview of how we collect, store and use any personal data that you provide to us or that we collect from third parties. For the purposes of the General Data Protection Regulation (“GDPR”) and UK Data Protection laws, the Data Controller is Park Sports.
Please take the time to read this Policy, which contains important information about the way in which we process personal data.
Who this policy applies to
- Visitors to our website;
- Clients or prospective clients and individuals associated with clients;
- People who contact us with enquiries;
- Our suppliers and employees of suppliers;
- Business contacts
- Job applicants
Depending on our relationship, we will collect and use your information in different ways. Please see below to find out the information that we collect about you and how we use this information.
Your rights to object:
You have various rights in respect of our use of your personal information. Two of the fundamental rights to be aware of are that:
- you may ask us to stop using your personal information for direct-marketing purposes. If you exercise this right, we will stop using your personal information for this purpose.
- you may ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our, or another person's, legitimate interest.
What you need to do and your confirmation to us:
Please read this privacy policy carefully to understand how we handle your personal information. By engaging with us in the ways set out in this privacy policy, you confirm that you have read and understood the entirety of this privacy policy, as it applies to you.
How we collect your information
We may collect your personal data in a number of ways. You may provide us with your personal information voluntarily. We may also receive information about you from third parties such as marketing agencies, market research companies, our suppliers, contractors and consultants, public websites and public agencies.
The following is a non-exhaustive list of the ways in which we may collect data:
- Directly from you, when you complete a booking for an activity from our sports programme, book a court or pitch, and/or subscribe to a benefit card, when you make enquiries on our website, opt-in to marketing communications, when you provide information via our booking system, or when you interact with us in various other ways (for example, when you contact us via phone or email or any other means, when you apply for or enquire about a job vacancy, when you enter a tournament, book a kids party or corporate event, claim a discount at our cafe);
- From someone else who has booked or applied for a benefit card subscription on your behalf (for example, a family member, or an independent coach who has booked a court for a private lesson with you);
- If you are a supplier, you may also give us personal information about you when you are offering or providing services to us;
- From the LTA (for example, where the LTA passes on your details to us in connection with a complaint or query you have raised about our company, or in relation to an LTA-sponsored event or programme).
- Via a third-party chat platform that connects users with our customer support team, collecting email addresses and names with the consent of the users, in order to start the chat. The messages and data exchanged are stored within this application. For more information, please refer to their Privacy Policy and the GDPR Compliance page. Park Sports is not making use of these messages other than to follow up on customer issues or enquiries.
Collection of your personal information and how we use it
Please go to the section(s) that best describes our relationship with you to find out the information that we collect about you and how we use this information. We refer to this as "personal information" throughout this policy.
Whatever our relationship with you is, we may also collect, use and store your personal information for the following additional reasons:
- to deal with any enquiries or issues you have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests to deal with your enquiries or requests;
- for internal reporting, administration, ensuring adequate insurance coverage for our operations, ensuring the security of our facilities, research and development, and to identify and implement operational efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so;
- to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and
- to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.
Legal basis for use of your personal information
We consider that the legal bases for using your personal information as set out in this privacy policy are as follows:
- our use of your personal information is necessary to perform our obligations under any contract with you; or
- our use of your personal information is necessary for complying with our legal obligations (for example, for health and safety purposes, anti-money laundering or compliance with HMRC requirements); or
- where neither of the above apply, use of your personal information is necessary for our legitimate interests or the legitimate interests of others (for example, to ensure the security of our website).
Our legitimate interests are to:
- run, grow and develop the Park Sports business;
- select appropriately skilled and qualified suppliers;
- ensure a safe environment for our staff, attendees at our premises and suppliers;
- carry out marketing, market research and business development;
- place, track and ensure fulfilment of orders with our suppliers; and
- for internal administrative purposes.
If we rely on our (or another person's) legitimate interests for using your personal information, we will undertake a balancing test to ensure that our (or the other person's) legitimate interests are not outweighed by your interests or fundamental rights and freedoms which require protection of the personal information. You can ask us for information on this balancing test by using the contact details below.
- We may use your special categories of data (such as your dietary requirements when you attend our premises, your medical records and criminal records data) where you have provided your consent (which you may withdraw at any time after giving it, as described below).
- We may process your personal information in some cases for marketing purposes on the basis of your consent (which you may withdraw at any time after giving it, as described below).
- If we rely on your consent for us to use your personal information in a particular way, but you later change your mind, you may withdraw your consent by contacting us at privacy@parksports.co.uk and we will stop doing so. However, if you withdraw your consent, this may impact the ability for us to be able to provide those services which require use of your special categories of data.
Your Rights
You have the following rights in respect of our collection and use of your data under the GDPR. Your rights are as follows:
The right of access to the personal data we hold about you. You have a right of access to any personal information we hold about you. You can ask us for a copy of your personal information; confirmation as to whether your personal information is being used by us; details about how and why it is being used; and details of the safeguards which are in place if we transfer your information outside of the United Kingdom or the European Economic Area.
The right to rectification if any personal data we hold about you is inaccurate or incomplete. You have a right to request an update to any of your personal information which is out of date or incorrect.
Right to delete your information. You have a right to ask us to delete any personal information which we are holding about you in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details below.
The right to restrict (i.e. prevent) the processing of your personal data. You have a right to ask us to restrict the way that we process your personal information in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details below.
Right to stop marketing: You have a right to ask us to stop using your personal information for direct marketing purposes. If you exercise this right, we will stop using your personal information for this purpose.
Right to data portability: You have a right to ask us to provide your personal information to a third-party provider of services.
This right only applies where we use your personal information on the basis of your consent or performance of a contract; and where our use of your information is carried out by automated means.
Right to object. You have a right to ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our or another person's legitimate interest.
We will consider all such requests and provide our response within a reasonable period (and in any event within one month of your request unless we tell you we are entitled to a longer period under applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances, for example if we need to keep using the information to comply with our own legal obligations or to establish, exercise or defend legal claims.
If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.
Your marketing preferences
We will always respect your wishes in respect to the types of communications you want to receive from us. Please note that some communications, however, may be sent regardless of your marketing preferences for us to fulfil our contractual obligations to you as a player at any of our venues. Examples of these essential service communications are:
- Records of transactions, such as payment receipts or payment confirmations
- Mailings affecting your access to our services and facilities, and information about important dates or events (e.g., rained off session, changes to our T&Cs and other relevant policies, centre closures and changes to our opening hours)
- Card subscription related issues, such as notices of failed recurring payments
You are in control of how we communicate with you. You can update your choices and/or your contact details:
By clicking on the unsubscribe link near the bottom of any of our emails.
- Online by updating your account
- By email: privacy@parksports.co.uk
- By post: Park Sports Limited, Studio BM1S.05 10 Barley Mow Passage London W4 4PH
You can also access all personal information we hold on you by writing to us at the contact details below.
Under 18
The products and services provided by Park Sports are intended for individuals over the age of 18 and our website and services are not directed at children and we do not knowingly collect any personal information from children.
If you are a child and we learn that we have inadvertently obtained personal information from you from our websites, or from any other source, then we will delete that information as soon as practicable.
Please contact us at privacy@parksports.co.uk if you are aware that we may have inadvertently collected personal information from a child.
Links to other websites
Our website may contain hyperlinks to websites that are not operated by us. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of such third-party websites or any association with their operators. This privacy policy only applies to the personal information that we collect or which we receive from third party sources, and we cannot be responsible for personal information about you that is collected and stored by third parties. Third party websites have their own terms and conditions and privacy policies, and you should read these carefully before you submit any personal information to these websites. We do not endorse or otherwise accept any responsibility or liability for the content of such third-party websites or third-party terms and conditions or policies.
Our Use of Cookies
Please refer to our Cookie Policy for more information.
Contact and complaints
If you have any queries about this Privacy Policy, our Cookie Policy, or how we process your personal data, or if you wish to exercise any of your legal rights, please contact us at privacy@parksports.co.uk
If you are not satisfied with how we are processing your personal data, you can make a complaint to the Information Commissioner. You can find out more about your rights under applicable Data Protection laws from the Information Commissioner’s Office website: ico.org.uk.
Changes to this Policy
This Policy was last reviewed in February 2024. The content of the Policy may be reviewed and changed without prior notice. Any changes we make to our privacy policy in the future will be posted on this page and, if any significant changes are made to the Policy, this will be communicated to you.