Privacy Policy

Keeping Your Information Secure

The privacy and security of your personal information is important, and we are committed to protecting your personal data. The following privacy policy explains how and why we collect, use, and protect your personal data so you can be confident about giving us your information. Please check back for updates regularly.

For Your Peace of Mind

For the purposes of the General Data Protection Regulation (“GDPR”) and UK Data Protection laws, the Data Controller is Park Sports Limited, trading as ‘Park Sports’.

How we collect your information

We may collect your personal data in a number of ways.

Directly from you, when you complete a booking for an activity from our sports programme, book a court or pitch, and/or subscribe to a benefit card, when you make enquiries on our website, opt-in to marketing communications, when you provide information via our booking system, or when you interact with us in various other ways (for example, where you enter a tournament, book a kids party or corporate event, claim a discount at our cafe);
From someone else who has booked or applied for a benefit card subscription on your behalf (for example, a family member, or an independent coach who has booked a court for a private lesson with you);
From the LTA (for example, where the LTA passes on your details to us in connection with a complaint or query you have raised about our Company, or in relation to an LTA-sponsored event or programme).
Via a third-party chat platform that connects users with our customer support team, collecting email addresses and names with the consent of the users, in order to start the chat. The messages and data exchanged are stored within this application. For more information, please refer to their Privacy Policy and the GDPR Compliance page
Park Sports is not making use of these messages other than to follow up on customer issues or enquiries.

The types of information we collect

We may collect the following types of personal data.

Your contact details (including name, email address, telephone number), postcode, date of birth, preferred sports venue, preferences for communications, and records of the interactions that we have had with you.
Financial information, including Credit or Debit Card details, and banking details for Direct Debits. This information is collected and used by third-party payment service providers. These third parties may store your credit or debit card account information for your future use, to the extent permitted by local law. Your CVV number will not be stored and must be re-entered for each booking.
We may also collect data about your health or medical conditions, where you have volunteered this, for example so that we can cater for you when you attend a social event, course, weekly drill, tournament or camp.
Certain other information which you volunteer when making use of our facilities.

How we use personal data

Personal data provided to us will be used for the purposes set out at the time of collection and, where relevant, in accordance with any preferences you express. More generally, we will use your personal data for the following purposes:

Administration of your benefit card subscription, including:
– taking payment of subscription fees
– keeping you informed about the benefits of being a cardholder
Fulfilment of court bookings, signing up to sports activities, and ordering goods
Communication about sporting activities we believe may be of interest to you
Storing your details on software platforms used for the online management of our customer database and programme/court bookings. Please note that your own use of the software or system is subject to the Terms and Conditions and Privacy Policy published on that site
Where this is necessary for our legitimate interests (for example in increasing use of our facilities and participation in sports generally)
To develop new products and services and to review and improve them
Promoting goods and services of third parties (for example, equipment suppliers, operators of coaching courses, and organisers of sports leagues, tournaments and events) in which we believe may be of interest to you
Safeguarding and protecting players and other users of our facilities

Where we have your consent, as applicable, we will use data for

Statistical analysis of geo-demographic and behavioural data to support applications for funding facility development and maintenance, and for reports required by our landlords
To tailor and offer personalised content and services to you
Safeguarding and protecting our players and other users of the facilities
Communicating with you by SMS, email, telephone call, post, and via digital channels, including our website and social media channels

Sharing your information with others

We do not sell your personal data. We do not share your personal data with other organisations for any use other than as set out below.

Personal data collected and processed by us may be shared with the following third parties, where necessary:

Our employees for the purposes of administering your access to our services, and giving you access to the benefits to which you are entitled
Our contractors and suppliers for the administration of online and in venue bookings, payment services, customer communication platforms, national sports associations, data storage providers, providers of facilities management services, and procurement of funding for our facilities
Independent and approved sports coaches with a current Park Sports coaching contract.

How long we keep your information

We keep your personal data only for as long as it is required for each purpose. For most customer data we retain transactional / financial information for a period of six years after your last interaction with us (for accounting, tax reporting and record-keeping purposes).

Your rights

Under certain circumstances, by law you have the right to:

Request access to your personal data (commonly known as a ‘data subject access request’). This provides you with a copy of the personal data that we hold about you and allows you to check that we are lawfully processing it
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no valid reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party), including the right to object where we are processing your personal data for direct marketing purposes.
Request the restriction of processing of your personal data. This enables you to ask us to suspend the processing of personal data about you, for example if you want us to establish its accuracy or the reason for processing it. You can also withdraw your consent, where this is the basis for our processing your data (without affecting the lawfulness of our previous processing based on consent).
Request the transfer of your personal data to another party.

Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply or charge you a reasonable amount for providing the data to you.

Your marketing preferences

We will always respect your wishes in respect to the types of communications you want to receive from us. Please note that some communications, however, may be sent regardless of your marketing preferences for us to fulfil our contractual obligations to you as a player at any of our venues. Examples of these essential service communications are:

Records of transactions, such as payment receipts or payment confirmations
Mailings affecting your access to our services and facilities, and information about important dates or events (e.g., rained off session, changes to our T&Cs and other relevant policies, centre closures and changes to our opening hours)
Card subscription related issues, such as notices of failed recurring payments

You are in control of how we communicate with you. You can update your choices and/or your contact details:

By clicking on the unsubscribe link near the bottom of any of our emails
Online by updating your account
By email: privacy@parksports.co.uk
By post: Park Sports Limited, Studio BM1S.05 10 Barley Mow Passage London W4 4PH

Contact and complaints

If you have any queries about this Privacy Policy, our Cookie Policy, or how we process your personal data, or if you wish to exercise any of your legal rights, please contact us at privacy@parksports.co.uk

If you are not satisfied with how we are processing your personal data, you can make a complaint to the Information Commissioner. You can find out more about your rights under applicable Data Protection laws from the Information Commissioner’s Office website: ico.org.uk.

Changes to this Policy

We reserve the right to update this Policy to reflect changes to our information practices by posting notice of the update on our website and if required, obtaining your consent.
Any updates to this Policy will become effective immediately after posting on our website and will apply to all information collected about you, or where required, with your consent.
You should review this Policy periodically
You are free to decide whether to accept a modified version of this Policy, but accepting this Policy, as modified, is required for you to continue using our services. If you do not agree to the terms of this Policy or any modified version of this Policy, your sole recourse is to terminate your use of our services.

Last updated: January 2023